Tools u. Wissen für Gründungsinteressierte

Fehlt Dir die Motivation? Oder möchtest Du die richtigen Skills erlernen, um ein erfolgreiches Startup zu gründen? Egal, was Du suchst – hier findest Du genau die Ressourcen, die Dich weiterbringen!

Entdecke unser umfangreiches Angebot: Online-Kurse, eine Mediathek mit Webinaren und inspirierende Literatur – alles rund um Entrepreneurship und Startup-Gründung. Du brauchst konkrete Gründungsunterstützung? Dann schau doch mal hier vorbei.

Hier findest du interessante Lehrbücher, um noch tiefer in das Thema Entrepreneurship einzutauchen.

Design Thinking

Lewrick, M. (2022). Design thinking for business growth: How to design and scale business models and business ecosystems. Wiley.

Lewrick, M., Link, P., & Leifer, L. (2018). The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems. Wiley.

Lewrick, M., Link, P., & Leifer, L. (2020). The Design Thinking Toolbox: A guide to mastering the most popular and valuable innovation methods. Wiley.

Startups / Entrepreneurship

Arat, M. (2023). The startup playbook: A step-by-step guide to launching your business. Melih Arat.

Blank, S. G., & Dorf, B. (2012). The startup owner's manual: The step-by-step guide for building a great company. K&S Ranch Press.

Christensen, C. M. (1997). The innovator’s dilemma: When new technologies cause great firms to fail. Harvard Business Review Press.

Gruber, M., & Tal, S. (2017). Where to play: 3 steps for discovering your most valuable market opportunities. FT Press.

Knapp, J., Zeratsky, J., & Kowitz, B. (2016). Sprint: How to solve big problems and test new ideas in just five days. Simon & Schuster.

Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design: How to create products and services customers want. Wiley.

Ries, E. (2011). The lean startup: How today's entrepreneurs use continuous innovation to create radically successful businesses. Crown Business.

Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2020). The invincible company: How to constantly reinvent your organization with inspiration from the world's best business models. Wiley.

Rigby, D. K. (2019). The scrum fieldbook: A master class on accelerating performance, getting results, and defining the future. HarperBusiness.

Sinek, S. (2009). Start with why: How great leaders inspire everyone to take action. Portfolio.

Business / Entrepreneurship

Bland, D. J., & Osterwalder, A. (2019). Testing business ideas: A field guide for rapid experimentation. Wiley.

Desai, M. A. (2019). How finance works: The HBR guide to thinking smart about the numbers. Harvard Business Review Press.

Doerr, J. (2018). Measure what matters: How Google, Bono, and the Gates Foundation rock the world with OKRs. Portfolio.

Gassmann, O., Frankenberger, K., & Choudury, M. (2020). The business model navigator: The strategies behind the most successful companies. Pearson.

Moore, G. A. (2014). Crossing the chasm: Marketing and selling disruptive products to mainstream customers (3rd ed.). HarperBusiness.

Osterwalder, A., & Pigneur, Y. (2010). Business model generation: A handbook for visionaries, game changers, and challengers. Wiley.

Innovation

Baird, N. (2020). Innovator's playbook: How to create great products, services and experiences that your customers will love. Wiley.

Iyengar, Sheena. (2023). Think Bigger: How to Innovate. Columbia University Press.

Keeley, L., Pikkel, R., Quinn, B., & Walters, H. (2013). Ten types of innovation: The discipline of building breakthroughs. John Wiley & Sons.

Kokshagina, O., & Alexander, A. (2020). The radical innovation playbook: A practical guide for harnessing new, novel or game-changing breakthroughs. De Gruyter.

Wittmann, R. G. (2022). Strategy design innovation: How to create business success using a systematic toolbox. Campus Verlag.

Social Business

Burkett, I. (2016). Using the Business Model Canvas for Social Enterprise Design.

Dart, R. (2004). The legitimacy of social enterprise. Nonprofit Management and Leadership, 14(4), 411– 424.

Gunn, R., & Durkin, C. (2010). Social Entrepreneurship – A Skills Approach. The Policy Press.
London, M., & Morfopoulos, R. G. (2010). Social Entrepreneurship – How to Start SuccessfulCorporate Social Responsibility and Community Based Initiatives for Advocacy and Change. Routledge 2010.

Light, P. C. (2006). Reshaping social entrepreneurship. Stanford Social Innovation Review, 43, 47–51.

Yunus, M. (2011). Building Social Business: The New Kind of Capitalism that Serves Humanity's Most Pressing Needs. Oxford: Blackwell.

Yunus, M. (2009). Creating a World Without Poverty: Social Business and the Future of Capitalism. PublicAffairs. Approach. The Policy Press.

Social Innovation

Bornstein, D. (2007). How to change the world: Social entrepreneurs and the power of new ideas. Oxford: University Press.

Certo, S.T., & Miller, T. (2008). Social entrepreneurship: Key issues and concepts. Business Horizons 51(4), 267–271.

Martin R. L., & Osberg, S. (2015). Getting Beyond Better: How Social Entrepreneurship Works. Boston: HUP.

Martin, R. L., & Osberg, S. (2007). Social entrepreneurship: The case for definition. Stanford Social Innovation Review, 5(2), 28–39.

Phills, J.A, Deiglmeier, K., & Miller, D.T. (2008). Rediscovering social innovation. Stanford Social Innovation Review, 6(4), 34–43.

Raworth, K. (2017). Doughnut economics: Seven ways to think like a 21st-century economist. Chelsea Green Publishing.

Weerawardena, J., & Mort, G.S. (2006). Investigating social entrepreneurship: A multidimensional model. Journal of World Business, 41(1), 21–35.

Professional Development

Clear, J. (2018). Atomic habits: An easy & proven way to build good habits & break bad ones. Avery.

Felsenthal, A., & McCarthy, B. (2021). Winning the week: How to plan a successful week, every week. IdeaPress Publishing.

Grant, A. (2016). Originals: How non-conformists move the world. Viking.

Keller, G., & Papasan, J. (2013). The ONE thing: The surprisingly simple truth behind extraordinary results. Bard Press.

O’Sullivan, J. (2019). Gardeners not mechanics: How to cultivate change at work. Punctum Books.