Course Language: German

The study projects span two trimesters (winter and spring) and address a variety of topics and research questions. For example, the 2024 project explores how consumers can be encouraged to choose (more expensive) meat from higher-welfare animal farming. In 2023, a customer satisfaction analysis was conducted for a fitness provider, and in 2022, the focus was on vaccine skepticism and the effectiveness of vaccination campaigns.

All of our projects include an empirical study. Each project begins with the analysis and discussion of relevant literature. Based on this, students—supervised by the chair—develop a study design to answer their specific research question and carry out the study. The project concludes with a presentation and discussion of the research findings.

Contact hours and ECTS: 4 contact hours per week (TWS), 8 ECTS credits
Trimester: Winter and Spring trimesters in the second year of study (5th and 6th trimesters)