Paper "Unpacking augmentation quality and local presence: Factors that drive effective augmented reality marketing" erschienen in JAMS Paper "Unpacking augmentation quality and local presence: Factors that drive effective augmented reality marketing" erschienen in JAMS
Paper für ICORIA angenommen Das Paper der Professur "Inspiring Professional Power: The Impact of Powerful Female Endorsers on Women’s Ad and Brand Liking" wurde für die 23rd International Conference on Research in Advertising …
Paper für XR-Metaverse Conference angenommen Das Paper der Professur „The Impact of Augmented Reality on Luxury Brand Attractiveness“ wurde für die 10th International XR-Metaverse Conference in Maastricht angenommen.