Course Language: German

The Master Seminar prepares students for their thesis and introduces them to academic research in marketing and behavioral sciences. Participation is strongly recommended for those planning to write a master's thesis at the Chair.

Contents include:
- Working with theories and forming hypotheses
- Guidance on reviewing literature, particularly empirical studies
- Discussion of theories relevant to seminar topics

Held in WT. Details on registration are posted on ILIAS or the Chair’s notice board in November/December of the preceding year.