Our core expertise lies in the design, support, and implementation of empirical studies aimed at generating precise and high-quality information.

We offer extensive experience and methodological knowledge in both qualitative and quantitative data collection and analysis.

Particular emphasis is placed on the design of data collection instruments, including the development of appropriate measurement approaches for key constructs. These early considerations are crucial for ensuring data quality and the usefulness of the resulting insights.

For practice partners, we have designed and conducted studies on customer satisfaction, customer loyalty, brand strength, customer expectations, brand experiences, and brand image.