In order to assess a business strategy, the Center for Intelligence and Security Studies (CISS) organized a wargame in collaboration with a semiconductor manufacturer. The focus was on how competing companies might respond to the manufacturer's newly planned strategy.
At the start of the project, the specifics of wargaming were explained. Participants were also taught how to best put themselves in the shoes of a competitor. To this end, publicly available information about the management teams of competing companies was compiled, alongside traditional financial indicators and market analyses. The latter formed the basis on which the teams could identify not only the competitors' capabilities, but also their possible intentions.
The wargame predicted that the most effective strategy for competitors would be to acquire smaller semiconductor manufacturers in order to meet the demand of new customer groups on time. Such acquisitions were observed on the market in the following months, indicating that the wargame accurately represented the relevant factors.
Contact: Christian Nitzl